(San Francisco – March 9, 2021) – TrustArc, the leader in data privacy management and automation, today announced PrivacyCentral, the first data intelligence center that provides a single point of entry for managing every phase of an organization’s privacy journey. PrivacyCentral simplifies the creation and management of ongoing privacy programs and eliminates the reliance on repetitive compliance processes as a new regulation is introduced.
Data privacy is of enormous importance to companies today. Consumers will pay a premium to vendors that exhibit more stringent privacy policies, and are more likely to trust companies that don’t collect as much personal data. Moreover, nearly three-quarters of organizations report enjoying significant business benefits from stronger privacy practices, and many feel that the greatest obstacle to leveraging data is data privacy. However, many organizations still use a piecemeal approach to building data privacy programs or solutions that require manual input and rely on point-in-time assessments.
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