World Trustmark and Trade Alliance

invites merchants to celebrate Eid Al-Adha!

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Celebrating Champions in the Fight Against Scams: Winners of the Scam Fighter of the Year Awards!

(25 January 2024) – In a world where online fraud and scams continue to pose significant threats to individuals and communities, the efforts of dedicated individuals, organizations and tools in the fight against digital deception deserve recognition. The Global Anti-Scam Alliance (GASA), in collaboration with ScamAdviser, recently unveiled the winners of the highly-anticipated Scam Fighter of the Year Awards. The awards aim to shine a spotlight on those making exceptional contributions to turning the tide on scams and online fraud globally, honoring their efforts over the past 12 months.

To see who are winners, please visit https://www.gasa.org/post/celebrating-champions-in-the-fight-against-scams-winners-of-the-scam-fighter-of-the-year-awards.

#anti-scam #gasa #ScamFighter #ScamAdviser

Trustmark can be used in Artificial Intelligence

Trustmarks wield significant potential in shaping the landscape of Artificial Intelligence (AI) applications, ushering in profound benefits for both B2B and B2C sectors, along with substantial advantages for customers and consumers globally.

In the B2B sector, where data-driven collaborations form the backbone of modern business operations, Trustmarks emerge as a critical component in establishing trust and credibility. AI systems often involve the exchange and utilization of sensitive business data, making it imperative for partner organizations to have confidence in the ethical and responsible handling of information. Trustmarks in AI can serve as visible indicators of adherence to ethical AI principles, assuring businesses that their data is being treated with the utmost integrity. By fostering a culture of transparency and accountability, Trustmarks create a foundation for robust B2B relationships, where organizations can confidently engage in AI-driven initiatives, knowing that ethical considerations are at the forefront.

In the B2C domain, where consumer trust is paramount, Trustmarks play a pivotal role in shaping perceptions of AI-driven products and services. As consumers increasingly interact with AI technologies in various aspects of their lives, concerns about privacy, security, and fairness have become more pronounced. Trustmarks act as assurance symbols, signaling to consumers that a business is committed to ethical AI practices. By prominently displaying Trustmarks, businesses can alleviate apprehensions, build credibility, and create a positive environment for customer engagement with AI technologies. This becomes particularly crucial as AI continues to permeate sectors such as e-commerce, healthcare, and entertainment, where consumer trust is a decisive factor in adoption.

Globally, the integration of Trustmarks in AI holds the promise of fostering a more cohesive and responsible AI ecosystem. With AI development spanning international boundaries, a standardized set of ethical principles becomes essential to ensure a level playing field. Recognized trustmarks can serve as common benchmarks for ethical AI practices, transcending geographical and regulatory differences. This, in turn, facilitates cross-border collaborations and partnerships in AI research and development. By providing a universally recognized symbol of reliability, Trustmarks contribute to the establishment of a global framework that promotes responsible AI deployment and mitigates potential risks associated with unchecked development.

Moreover, trustmarks serve as catalysts for innovation by incentivizing businesses to prioritize ethical considerations in their AI endeavors. As the demand for transparency and responsible AI practices grows, businesses that embrace and display Trustmarks gain a competitive edge. This not only benefits consumers by ensuring they engage with AI technologies that align with ethical standards but also creates a positive market environment that encourages responsible AI innovation.

In conclusion, the strategic integration of Trustmarks in AI is pivotal for shaping a future where ethical considerations are at the core of AI development and deployment. From B2B collaborations to B2C interactions and on a global scale, Trustmarks play a multifaceted role in building trust, fostering transparency, and promoting responsible AI practices. As the AI landscape continues to evolve, businesses and organizations worldwide must recognize the instrumental role of Trustmarks in creating an ethical and trustworthy foundation for the future of artificial intelligence.

Ramesh E.V. Balakrishnan
Chairman,
World Trustmark and Trade Alliance (WTA)

Seminar: Making the best deployment of Hong Kong’s e-commerce ecosystem to develop cross-border e-commerce

(15 January 2024) – Hong Kong’s SME Support and Consultation Center will hold seminar and workshop to disseminate practical business information on January 25, 2024. The experts will share the online cross-border shopping behaviors, payment models, including logistic challenges.

To attend the event, please visit https://www.success.tid.gov.hk/tid/tcchi/activity/activity.jsp for registration.

For more information, please visit https://hkfec.org/highlight/leveraging-e-commerce-ecosystem-in-hong-kong-to-develop-cross-border-e-commerce/.

CyberSecurity Malaysia launched ‘Mid-Year Report Threat Landscape 2023’

(8 December 2023) – This report is produced in reporting the cyber threat landscape of Malaysia in the first half of the year 2023. The works begin in early month of January 2023 where we collected threat feeds related to Malaysia up to at the end of June 2023. The sources for data aggregation in order to meet the objectives of our research are various from social medias, online news, Cyber Threat Intelligent Platforms (or CTIPs), and from Darkweb forums.

To see the full report, please visit https://www.cybersecurity.my/data/content_files/26/2511.pdf.

#CyberSecurity #ThreatReport #ransomware #DataBreach

Business of IP Asia Forum – 7-8 December 2023

(8 November 2023) – WTA is invited to be a supporting organization of the 13th Business of Intellectual Property Asia Forum (BIP Asia Forum) which will be held on December 7-8, 2023 at the Hong Kong Convention and Exhibition Centre.

Jointly organized by the Hong Kong SAR Government, Hong Kong Trade Development Council and Hong Kong Design Centre, the BIP Asia Forum is an annual flagship event to discuss the latest developments and trends in the dynamic intellectual property (IP) market and explore business opportunities in Asia and beyond.

Last year, the two-day Forum has attracted more than 14,000 viewers from 40 countries and regions, and featured over 70 prominent speakers, including worldwide IP organizations and leading brands in the global IP industry.

The Forum this year, themed “IP & Innovation: Steering New Economic Growth”, will set to provoke the strengths of IPs in business value creation. Together with the “Innovation and IP Market”, themed “Cleantech”, a one-stop IP showcase and networking platform with IP management and enforcement related event sessions, the fruitful program will inspire attendees on utilizing IP monetization and commercialization to develop new business frontiers.

For more information, please visit:

Please contact us if you are interested in joining the event.

#BIP #WTA #IPMarket #IntellectualProperty #BusinessLeader #entrepreneur #Cleantech